Marketing Matters Win Gold at PR Industry Awards
18/11/2010
Poole-based integrated creative agency, Marketing Matters, was awarded a top industry ‘Oscar’ at last night’s Chartered Institute of Public Relations (CIPR) PRide Awards for the Wessex & Channel Islands region.
Marketing Matters received the top accolade, the Gold Award, in the ‘Not-for-Profit’ category for its creative PR campaign developed for its client the British Tinnitus Association (BTA). The PR campaign focused on maximizing awareness of tinnitus in the build up to, and during, the charity’s annual Tinnitus Awareness Week, which took place in February this year.
Marketing Matters aimed to educate people about tinnitus and encourage those affected to seek professional help from the BTA. High profile press coverage was secured in a wide range of media and tinnitus specialists were interviewed on radio and national television. A social media campaign attracted more than 800 people in a few months, and calls to the charity’s free phone helpline increased by 350% during the week.
The PR team also secured a new ambassador for the charity – radio presenter and DJ Eddy Temple-Morris – and teamed up with him to organise a free music event in London, ‘ONE TUNE:ONE CAUSE’, to raise awareness of the dangers of exposure to loud music. The event, attracted a crowd of nearly 300 people and raised hundreds of pounds for the BTA, while a recording of the evening’s music was downloaded by more than 800 people after the event.
David Stockdale, CEO at the British Tinnitus Association said: “Marketing Matters operate as an integral part of the British Tinnitus Association, complementing and delivering core areas of our mission statement. The number of articles generated for Tinnitus Awareness Week 2010 was very impressive, given the limited budget. They have a dedicated and enthusiastic team, committed to maximising press exposure for the benefit of the BTA and tinnitus in general.”
Alex Skinner, Chair of CIPR Wessex, said: “The CIPR PRide Awards recognise and reward the thriving PR profession from across the UK. They help to celebrate the importance of demonstrating the value of what we, as public relations professionals, do and the positive impact this profession has on all aspects of business. Being named as a CIPR PRide Award winner is a fantastic achievement and I congratulate all of this year’s winners.”
The Pride Awards recognise excellence in PR and communications across the UK, and winners are chosen by a panel of industry experts. The awards cover twelve regions in the UK and have 24 categories. This year there were over 1,221 plus entries UK-wide. The Wessex and Channel Islands Pride Awards were held at the De Vere Grand Harbour Hotel in Southampton.
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Poole-based integrated creative agency, Marketing Matters, was awarded a top industry ‘Oscar’ at last night’s Chartered Institute of Public Relations (CIPR) PRide Awards for the Wessex & Channel Islands region.
Marketing Matters received the top accolade, the Gold Award, in the ‘Not-for-Profit’ category for its creative PR campaign developed for its client the British Tinnitus Association (BTA). The PR campaign focused on maximizing awareness of tinnitus in the build up to, and during, the charity’s annual Tinnitus Awareness Week, which took place in February this year.
Marketing Matters aimed to educate people about tinnitus and encourage those affected to seek professional help from the BTA. High profile press coverage was secured in a wide range of media and tinnitus specialists were interviewed on radio and national television. A social media campaign attracted more than 800 people in a few months, and calls to the charity’s free phone helpline increased by 350% during the week.
The PR team also secured a new ambassador for the charity – radio presenter and DJ Eddy Temple-Morris – and teamed up with him to organise a free music event in London, ‘ONE TUNE:ONE CAUSE’, to raise awareness of the dangers of exposure to loud music. The event, attracted a crowd of nearly 300 people and raised hundreds of pounds for the BTA, while a recording of the evening’s music was downloaded by more than 800 people after the event.
David Stockdale, CEO at the British Tinnitus Association said: “Marketing Matters operate as an integral part of the British Tinnitus Association, complementing and delivering core areas of our mission statement. The number of articles generated for Tinnitus Awareness Week 2010 was very impressive, given the limited budget. They have a dedicated and enthusiastic team, committed to maximising press exposure for the benefit of the BTA and tinnitus in general.”
Alex Skinner, Chair of CIPR Wessex, said: “The CIPR PRide Awards recognise and reward the thriving PR profession from across the UK. They help to celebrate the importance of demonstrating the value of what we, as public relations professionals, do and the positive impact this profession has on all aspects of business. Being named as a CIPR PRide Award winner is a fantastic achievement and I congratulate all of this year’s winners.”
The Pride Awards recognise excellence in PR and communications across the UK, and winners are chosen by a panel of industry experts. The awards cover twelve regions in the UK and have 24 categories. This year there were over 1,221 plus entries UK-wide. The Wessex and Channel Islands Pride Awards were held at the De Vere Grand Harbour Hotel in Southampton.
