Marketing Matters Support National Tinnitus Charity Initiative
05/10/2011
Marketing Matters, the Poole-based integrated marketing agency, is supporting its long-standing client the British Tinnitus Association (BTA), in its efforts to encourage more people across the UK to support existing tinnitus self help groups or to establish new ones. The BTA is the only UK charity solely dedicated to supporting those with tinnitus, a condition which is experienced by 10% of the population.
The agency has provided pro-bono creative support to the charity, having designed and sponsored a new publication, ‘Together’, which will be provided free of charge to tinnitus patients interested in setting up a new support group in their local area.
The PR team at Marketing Matters has also contributed an article for the magazine, and will be speaking at an event to be hosted by the BTA at the Deaf Cultural Centre in Birmingham on Saturday 15th October. Zoe Hiljemark, PR Account Director at Marketing Matters, will discuss how people intent on establishing new tinnitus support groups could utilise the media to promote the group and attract new members.
Although Bournemouth has a long-standing tinnitus support group which meets every fourth Wednesday at the East Cliff United Reformed Church on Holdenhurst Road, (www.bournemouthtinnitus.co.uk), the British Tinnitus Association has identified that currently across the UK there are just 32 tinnitus support groups, whereas previously there have been over 120.
The dwindling number of groups in recent years has been the result of a number of factors, yet the BTA is hoping to see this trend reversed and is stepping up its active support of the groups as part of its new ‘Talking Tinnitus’ campaign.
The charity’s Talking Tinnitus campaign aims to get people talking about their tinnitus experiences. Tinnitus support groups are considered an ideal place to talk to others and to share experiences, advice and coping strategies.
Attending a support group, in conjunction with seeking advice from organisations such as the BTA, GPs and specialist tinnitus clinics, is considered a useful way of managing the condition.
David Stockdale, CEO of the BTA, said: “The support of Marketing Matters has ensured that we have been able to create a brand new professional publication which will be a valuable resource for many people who experience tinnitus throughout the UK.”
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Marketing Matters, the Poole-based integrated marketing agency, is supporting its long-standing client the British Tinnitus Association (BTA), in its efforts to encourage more people across the UK to support existing tinnitus self help groups or to establish new ones. The BTA is the only UK charity solely dedicated to supporting those with tinnitus, a condition which is experienced by 10% of the population.
The agency has provided pro-bono creative support to the charity, having designed and sponsored a new publication, ‘Together’, which will be provided free of charge to tinnitus patients interested in setting up a new support group in their local area.
The PR team at Marketing Matters has also contributed an article for the magazine, and will be speaking at an event to be hosted by the BTA at the Deaf Cultural Centre in Birmingham on Saturday 15th October. Zoe Hiljemark, PR Account Director at Marketing Matters, will discuss how people intent on establishing new tinnitus support groups could utilise the media to promote the group and attract new members.
Although Bournemouth has a long-standing tinnitus support group which meets every fourth Wednesday at the East Cliff United Reformed Church on Holdenhurst Road, (www.bournemouthtinnitus.co.uk), the British Tinnitus Association has identified that currently across the UK there are just 32 tinnitus support groups, whereas previously there have been over 120.
The dwindling number of groups in recent years has been the result of a number of factors, yet the BTA is hoping to see this trend reversed and is stepping up its active support of the groups as part of its new ‘Talking Tinnitus’ campaign.
The charity’s Talking Tinnitus campaign aims to get people talking about their tinnitus experiences. Tinnitus support groups are considered an ideal place to talk to others and to share experiences, advice and coping strategies.
Attending a support group, in conjunction with seeking advice from organisations such as the BTA, GPs and specialist tinnitus clinics, is considered a useful way of managing the condition.
David Stockdale, CEO of the BTA, said: “The support of Marketing Matters has ensured that we have been able to create a brand new professional publication which will be a valuable resource for many people who experience tinnitus throughout the UK.”
