Marketing Matters Making Olympic Effort
14/03/2011
Marketing Matters, the Poole-based marketing agency is kicking-off its involvement in the nationwide fund-raising initiative ‘Gold Challenge’ to coincide with International Fitness Week (taking place from Monday 14th – 20th March). The agency is using the Gold Challenge to raise money for the charity Diverse Abilities Plus, which provides a range of education and support services for Dorset-based children and adults with disabilities.
Capturing the competitive nature of the Olympic Games, the agency has divided itself into two teams - ‘Andy’s Angels’ and ‘Dorset Devils’ – and they will go head-to-head in the first sport that they are trying, canoeing. Marketing Matters hope to try all 30 of the Olympic and Paralympic sports before the Gold Challenge ends in December 2012, and to raise as much money as possible while doing so.
Diverse Abilities Plus is the only Dorset-based charity involved in the Gold Challenge, and officially launched the fundraising initiative to the local community at an event at AFC Bournemouth last week (9 March). The charity has a total of 100 adult team spaces available, and a number of local businesses have already signed up to take part. A further 100 places for young people aged under sixteen will be available from May 2011.
Andy Legg, Managing Director at Marketing Matters, said: “We are all really excited about taking part in the Gold Challenge, as it’s a really engaging way to raise money for a worthy cause. There’s plenty of competitive spirit in the office, and everyone’s looking forward to the challenge and to trying out new sports.”
The Gold Challenge is a social enterprise which is aiming to motivate 100,000 people to become involved in personal sporting challenges and raise millions for charity by 31st December 2012. It is organised in partnership with the British Olympic Association.
To support Marketing Matters please visit www.justgiving.com/MMDorsetDevils and www.justgiving.com/MMAndysAngels.
For more information visit www.diverseabilitiesplus.org.uk/news-events/gold-challenge/, or to sign up to Gold Challenge visit the website www.goldchallenge.org.
Tweet
Marketing Matters, the Poole-based marketing agency is kicking-off its involvement in the nationwide fund-raising initiative ‘Gold Challenge’ to coincide with International Fitness Week (taking place from Monday 14th – 20th March). The agency is using the Gold Challenge to raise money for the charity Diverse Abilities Plus, which provides a range of education and support services for Dorset-based children and adults with disabilities.
Capturing the competitive nature of the Olympic Games, the agency has divided itself into two teams - ‘Andy’s Angels’ and ‘Dorset Devils’ – and they will go head-to-head in the first sport that they are trying, canoeing. Marketing Matters hope to try all 30 of the Olympic and Paralympic sports before the Gold Challenge ends in December 2012, and to raise as much money as possible while doing so.
Diverse Abilities Plus is the only Dorset-based charity involved in the Gold Challenge, and officially launched the fundraising initiative to the local community at an event at AFC Bournemouth last week (9 March). The charity has a total of 100 adult team spaces available, and a number of local businesses have already signed up to take part. A further 100 places for young people aged under sixteen will be available from May 2011.
Andy Legg, Managing Director at Marketing Matters, said: “We are all really excited about taking part in the Gold Challenge, as it’s a really engaging way to raise money for a worthy cause. There’s plenty of competitive spirit in the office, and everyone’s looking forward to the challenge and to trying out new sports.”
The Gold Challenge is a social enterprise which is aiming to motivate 100,000 people to become involved in personal sporting challenges and raise millions for charity by 31st December 2012. It is organised in partnership with the British Olympic Association.
To support Marketing Matters please visit www.justgiving.com/MMDorsetDevils and www.justgiving.com/MMAndysAngels.
For more information visit www.diverseabilitiesplus.org.uk/news-events/gold-challenge/, or to sign up to Gold Challenge visit the website www.goldchallenge.org.
