Development Microsites

In addition to looking at how the Royalton brand behaved, we had to consider how individual properties, that are built for market rather than commissions by an individual client, are presented. Each property is unique and this is a fundamental quality that needed to be portrayed. Each project was individually branded with its own logo and brand colours whilst retaining the critical ties to the parent brand values. These unique identities were then utilised throughout the brochures, microsites and advertising.