Companies Using Social Media Are Making More Money
15/04/2011
Marketing Matters, the integrated marketing agency in Poole, gave a presentation at the first ‘Signature Breakfast’ event earlier this week, hosted by the Dorset Chamber of Commerce & Industry and sponsored by Ward Goodman Ltd, on the subject of ‘Companies using social media are making more money’.
The presentation by Simon Veale, Managing Director of Marketing Matters, and Zoe Hiljemark, PR Account Director, outlined examples of how social media channels – such as Facebook, Twitter, Linked In and You Tube – are increasingly being utilised by businesses around the world to boost revenue. It highlighted how social commerce - online sales generated within social media channels – can directly be linked to proactive social media activity.
Simon Veale said: “Undoubtedly social media presents an exciting opportunity for business. If used correctly it is a tool for building brand awareness, improving customer service and increasing customer engagement, as well as facilitating research and creating e-Commerce opportunities. Both business-to-business and business-to-consumer companies could be reaping the benefits of social media.”
Marketing Matters launched its new website (www.marketing-matters.co.uk) to coincide with the event, which was held at The Marriot Hotel in Bournemouth and was attended by more than 60 local business representatives.
Peter Scott, Chief Executive of Dorset Chamber of Commerce & Industry, said: “Marketing Matters is operating at the cutting edge of marketing communications, and their presentation clearly demonstrated that social media marketing can deliver a measurable and significant return on investment.”
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Marketing Matters, the integrated marketing agency in Poole, gave a presentation at the first ‘Signature Breakfast’ event earlier this week, hosted by the Dorset Chamber of Commerce & Industry and sponsored by Ward Goodman Ltd, on the subject of ‘Companies using social media are making more money’.
The presentation by Simon Veale, Managing Director of Marketing Matters, and Zoe Hiljemark, PR Account Director, outlined examples of how social media channels – such as Facebook, Twitter, Linked In and You Tube – are increasingly being utilised by businesses around the world to boost revenue. It highlighted how social commerce - online sales generated within social media channels – can directly be linked to proactive social media activity.
Simon Veale said: “Undoubtedly social media presents an exciting opportunity for business. If used correctly it is a tool for building brand awareness, improving customer service and increasing customer engagement, as well as facilitating research and creating e-Commerce opportunities. Both business-to-business and business-to-consumer companies could be reaping the benefits of social media.”
Marketing Matters launched its new website (www.marketing-matters.co.uk) to coincide with the event, which was held at The Marriot Hotel in Bournemouth and was attended by more than 60 local business representatives.
Peter Scott, Chief Executive of Dorset Chamber of Commerce & Industry, said: “Marketing Matters is operating at the cutting edge of marketing communications, and their presentation clearly demonstrated that social media marketing can deliver a measurable and significant return on investment.”
