Campaign ID

Campaign ID

The 'who's Andy' campaign was born as a tactical extension to the overall 'development' campaign of 'Letlifeunfold.com' at Princesshay, Exeter. We were asked to create an identity to support our 'character' actor (Andy) as he lives for a week in a ground floor, shop-front/apartment. The idea being that 'Andy' could be anyone who moves into one of the apartments at Princesshay and enjoys the life style that the location and apartments offer.